Of the 100 most expensive Ukrainian brands in Ukraine, 70 are associated with the agrarian and food industry and food retail. This follows from the corresponding rating compiled by “Novoye Vremya” publication and MPP Consulting company.
In the first place is the mineral water “Morshinska”. The cost of this brand is $533 million. This amount is comparable with the capital of the owner of the company Nibulon, Alexey Vadatursky.
“Morshinska” is behind “Nova Poshta”, “Rozetka” and “Privatbank”. The top five is also closed by the food brand Sandora ($231 million), even though its capitalization has fallen by 26% since 2017.
Khortytsa ($229 million), ATB ($157 million), Roshen ($206 million) Nemiroff ($196 million) hit the top ten, even though the cost of the last two decreased by about a quarter for each one.
On average, domestic brands have risen by almost 8% over the year and now cost almost $6 billion, as two capitals of the two Ukrainian businessmen, Viktor Pinchuk and Vadim Novinsky together.
Analysts made this rating on the basis of the financial results of brand owners, as well as factors that may affect brand value, geographic coverage of sales, technological component, manufactured products, and investment attractiveness of the industry.
As we wrote earlier, the final beneficiaries of the largest Ukrainian brands of strong alcohol were published.