According to the results of the current season, the most profitable berries in Ukraine are blueberries and strawberries. Oleg Bosiy, managing partner of FruiTech, shared this assumption in an interview with east-fruit.

This is despite the decline in prices for early blueberries compared to last year, as well as the long decline in prices in the middle of the season.

As for strawberry, the expert notes that the areas under it have been reduced for several years in a row, and this has led to a shortage of berries in the market.

“If last season there was a shortage of high-quality marketable berries for the fresh market, then in the current season almost all the processing enterprises didn’t reach the planned volumes,” the representative of FruiTech said.

At the same time, he notes that the role of Ukraine in the world market of berries comes down to the supply of raw materials for processors, as before.

“We are still competitive there, compared to our neighbors. But at the same time, it is important to work on the introduction of varieties, cultivation technologies and post-harvest handling, in order to get the quality that is expected on the market for fresh products,” the expert added.

We recall that Alexander Khorev, an expert in fruit and vegetable markets and an analyst at FAO, advises manufacturers to keep prices and to look for new sales channels for berries.