Over the past few years, domestic producers of sweet cherries had to sharply reorient sales. If previously the main market of sales was the Russian market, not demanding on quality and packaging, and almost bottomless, then after its closing there were less opportunities.
As Anton Lukoyanov,the head of the group “Melitopol Cherry”, states in his interview to agrotimes, actually we lost the opportunity to export to Belarus and the EU. However, Belarus won`t buy much, and we weren`t prepared for the EU. Both fruit quality and pre-sale preparation were unsatisfactory. Often the requirements of Europeans did not correspond to some of the varieties that were grown in Ukraine.
All the same, he says, supplies gradually were adjusted, and gardens were updated.
For example, in the plans of Melitopol Cherry – 300 hectares of new gardens. It is expected that the plantations will have planted until 2021, and by 2026 they will have come to full fruiting.
And here again apears the issue of export. “Hardly anybody will buy sweet cherry at a price of 50 hryvnias per kilo inside the country. It should be exported. But where? Belarus might not digest our volume, which will be 2-3 times larger than today. This is too much even for Europe “, – Lukoyanov says.
He draws attention to the experience of Europe. Local industrial producers of cherries leave only 5% of the crop on the domestic market; the rest are exported to Hong Kong, Dubai, Cape Town.
South African, Indonesian and Singapore markets are also interesting for Ukrainians, because they guarantee a high price. But in order to export the fruits there, they must be sorted, cooled and packed properly. “We have planned the construction of a logistics center in which such training will be carried out. This will allow sweet cherries to be stored for up to 40 days and even reach any part of the world by sea “, – Lukoyanov added.
By the way, last year Ukraine sold sweet cherries in 6 countries of the world, and the total volume of exports increased by 60% compared to the previous year. Supplies were delivered to Belarus, Moldova, Poland, Germany, the UK and Hong Kong.